SEO
International & Multilingual SEO
Expanding beyond New England? The structure you choose first decides how hard every later market will be.
4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH
International SEO helps a site rank in more than one country or language. We choose the right structure (subfolders, subdomains or country domains), implement hreflang correctly, set up translation workflows with human review, localize content beyond translation, and track rankings per market.
Why it matters now
Wrong hreflang or duplicated translations can show the wrong language to searchers or split your authority. AI assistants also answer in the user's language, so localized pages matter for them too.
What is included
- Market and language prioritization
- Site structure recommendation
- Hreflang implementation and validation
- Translation and localization workflow
- Local keyword research per market
- Per-market rank and traffic tracking
How we do it
- PrioritizeChoose markets by demand and business fit.
- StructureSet the URL structure and hreflang rules.
- LocalizeTranslate with human review and local research.
- TrackMeasure each market separately.
Frequently asked questions
Should we use subfolders or country domains?
For most businesses, subfolders on one domain are simplest and keep authority together. Country domains make sense for strong local brands with separate teams.
Is machine translation enough?
Machine translation is a useful first draft. Human review and local keyword research are what make pages rank and read naturally.
Find out what Google and AI assistants say about you
Talk to the Sprout team in Hooksett. We will run your buyer questions through ChatGPT, Gemini and Perplexity, check your Google profile, and show you the fixes that matter first.
- 4.8 out of 559 Google reviews
- 300+websites since 2008
- 30published case studies
- Hooksett, NH15 Cross Rd, Unit 4