AI Search Optimization

Perplexity Visibility

Perplexity shows its sources on every answer, which makes it the easiest assistant to measure and one of the fastest to improve.

4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH

In short

Perplexity visibility is how often Perplexity cites your pages in its answers. Perplexity searches the web for most questions and shows numbered sources, so it favors pages it can crawl, that state specific current facts, and that are backed up by other reputable sites on the same topic.

Why it matters now

Perplexity's own crawler is PerplexityBot, and it often cites several pages per answer. Fresh, specific pages with dates, numbers and named sources get picked more than vague marketing copy.

Scope

What is included

  • Prompt tracking with the exact sources Perplexity cites
  • robots.txt and firewall checks for PerplexityBot and Perplexity-User
  • Freshness plan for pages with facts that change
  • Comparison and alternative pages written fairly
  • Supporting citations from directories, press and reviews
  • Monthly citation share report
Process

How we do it

  1. See the sourcesRecord which sites Perplexity cites for your buyer questions.
  2. Open accessMake sure PerplexityBot is not blocked by robots.txt, a CDN or a firewall rule.
  3. Update and addRefresh facts, add dates and write the comparison pages it looks for.
  4. Earn citationsGet listed on the third-party sources it already trusts.
Questions

Frequently asked questions

Why is Perplexity not citing our site?

The most common causes are blocked crawlers, content hidden behind JavaScript, outdated facts, or topics where competitors have more third-party coverage. The source map shows which one applies to you.

Does Perplexity use Google?

Perplexity runs its own crawling and indexing and combines it with other search sources. We optimize for its crawler directly rather than assuming Google rankings carry over.

Find out what Google and AI assistants say about you

Talk to the Sprout team in Hooksett. We will run your buyer questions through ChatGPT, Gemini and Perplexity, check your Google profile, and show you the fixes that matter first.