AI Search Optimization
ChatGPT visibility: get recommended when buyers ask ChatGPT
People already ask ChatGPT which company to call. We find out what it says about you and fix the inputs behind the answer.
4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH
ChatGPT visibility is how often ChatGPT names or cites your business when people ask about your services. It depends on whether OpenAI's search crawler can reach your pages, whether your site is indexed by the search sources ChatGPT uses, and whether trusted third-party sites describe you consistently.
Why it matters now
OpenAI uses separate crawlers for search (OAI-SearchBot), training (GPTBot) and user-triggered visits (ChatGPT-User). Blocking the wrong one, or never appearing in the sources it searches, keeps you out of its answers.
What is included
- Prompt testing for your services, locations and competitors in ChatGPT
- robots.txt review for OAI-SearchBot, GPTBot and ChatGPT-User
- Bing Webmaster Tools setup and IndexNow submissions
- Answer-first updates to the pages ChatGPT should cite
- Third-party mention plan for lists, directories, reviews and forums
- Monthly mention and citation tracking
How we do it
- Test promptsAsk ChatGPT the questions your buyers ask and record the answers and sources.
- Check accessConfirm OpenAI crawlers and Bing can reach and index your key pages.
- Fix the sourcesUpdate your pages and the external profiles ChatGPT relies on.
- Re-testRepeat the same prompts monthly and report the change.
Frequently asked questions
Should we block GPTBot?
GPTBot collects data for model training. Blocking it does not remove you from ChatGPT search, which uses OAI-SearchBot. Many businesses allow both. We explain the tradeoff and set it to match your preference.
Why does Bing matter for ChatGPT?
ChatGPT search draws on external search providers, including Bing, alongside its own crawling. Being indexed and well described in Bing improves the pool of sources it can cite.
Related services
Microsoft Copilot & Bing Visibility
Learn more →Generative Engine Optimization (GEO)
Learn more →AI Visibility Tracking & Reporting
Learn more →More in AI Search Optimization
Find out what Google and AI assistants say about you
Talk to the Sprout team in Hooksett. We will run your buyer questions through ChatGPT, Gemini and Perplexity, check your Google profile, and show you the fixes that matter first.
- 4.8 out of 559 Google reviews
- 300+websites since 2008
- 30published case studies
- Hooksett, NH15 Cross Rd, Unit 4