SEO
Structured Data & Schema Markup
Markup that disagrees with the page does more harm than no markup. We keep the two identical.
4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH
Structured data, also called schema markup, labels the facts on your pages in a format search engines and AI systems read directly: your business, services, products, prices, reviews, locations and people. We add accurate JSON-LD for your key templates, validate it, and keep it in sync with what the page shows.
Why it matters now
Structured data is one of the clearest signals a machine can get about who you are and what you offer. It supports rich results in Google and helps AI tools extract facts correctly.
What is included
- Organization and LocalBusiness markup with correct NAP
- Service, Product and Offer markup
- FAQPage, Article and BreadcrumbList markup
- Review and AggregateRating markup that follows Google rules
- Validation in Google's Rich Results Test
- Monitoring for errors after site changes
How we do it
- InventoryList page templates and the facts each one shows.
- ModelChoose the right schema types and properties.
- ImplementAdd JSON-LD to templates, generated from the same data as the page.
- ValidateTest, fix and monitor in Search Console.
Frequently asked questions
Does schema markup improve rankings?
Markup is not a direct ranking boost. It helps search engines understand and display your pages, which can improve clicks, and it helps AI systems extract correct facts.
Can we mark up our own reviews?
Google does not show review stars for a business's reviews of itself on its own site in most cases. We follow Google's current rules so markup stays eligible and safe.
Find out what Google and AI assistants say about you
Talk to the Sprout team in Hooksett. We will run your buyer questions through ChatGPT, Gemini and Perplexity, check your Google profile, and show you the fixes that matter first.
- 4.8 out of 559 Google reviews
- 300+websites since 2008
- 30published case studies
- Hooksett, NH15 Cross Rd, Unit 4