SEO

Site Speed & Core Web Vitals

A fast site ranks a little better and converts a lot better, especially on phones in rural New Hampshire coverage.

4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH

In short

Core Web Vitals are Google's measures of loading speed (Largest Contentful Paint), responsiveness (Interaction to Next Paint) and visual stability (Cumulative Layout Shift). We measure them with real user data, find what slows your key pages down, and fix images, scripts, fonts and layout until they pass.

Why it matters now

Slow pages lose visitors before they read a word, and heavy JavaScript can hide content from crawlers. Speed work helps people, Google and AI crawlers at once.

Scope

What is included

  • Field data review from the Chrome UX Report and Search Console
  • Lab testing of key templates
  • Image sizing, formats and lazy loading
  • Script, font and third-party tag cleanup
  • Layout shift fixes for ads, embeds and banners
  • Monitoring after fixes
Process

How we do it

  1. MeasureCheck real user data and lab tests for key pages.
  2. Find causesTrace slow loading and shifts to specific assets.
  3. FixApply changes in order of impact.
  4. ConfirmWatch field data improve over the following weeks.
Questions

Frequently asked questions

What scores count as good?

Google treats LCP under 2.5 seconds, INP under 200 milliseconds and CLS under 0.1 as good, measured on real users at the 75th percentile.

Can a Wix site pass Core Web Vitals?

Yes, with care. Image handling, animations and third-party apps are the usual problems, and we fix them within Wix Studio.

Find out what Google and AI assistants say about you

Talk to the Sprout team in Hooksett. We will run your buyer questions through ChatGPT, Gemini and Perplexity, check your Google profile, and show you the fixes that matter first.