AI Search Optimization
Claude Visibility
Claude is widely used by professionals and teams doing research. Those are high-value buyers for B2B and professional services firms.
4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH
Claude visibility is how often Anthropic's Claude names or cites your business when it searches the web for an answer. It depends on access for Anthropic's crawlers, pages that state facts plainly without needing JavaScript, and a brand that is described consistently across trusted sites.
Why it matters now
Anthropic documents separate agents for training (ClaudeBot), search indexing (Claude-SearchBot) and user-requested fetches (Claude-User). Each can be allowed or blocked on its own, and each affects a different part of your visibility.
What is included
- Claude prompt testing with web search enabled
- robots.txt review for ClaudeBot, Claude-SearchBot and Claude-User
- Server-rendered HTML checks for key pages
- Fact sheets for services, pricing approach and locations
- Consistency review of third-party descriptions
- Monthly Claude visibility tracking
How we do it
- TestRun your buyer prompts in Claude with search on and record sources.
- Set accessChoose and configure which Anthropic agents may crawl.
- Clarify factsPublish plain, checkable facts on the pages Claude should use.
- TrackRepeat the prompts every month.
Frequently asked questions
Which Anthropic crawler matters most for visibility?
Claude-SearchBot supports search results and Claude-User fetches pages when a person asks Claude to. ClaudeBot relates to training. Blocking training while allowing search is a common choice, and we can set it that way.
Does Claude read JavaScript-heavy sites?
AI fetchers generally work best with content present in the HTML. We check your key pages with JavaScript turned off, because that is close to what many AI systems see.
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Find out what Google and AI assistants say about you
Talk to the Sprout team in Hooksett. We will run your buyer questions through ChatGPT, Gemini and Perplexity, check your Google profile, and show you the fixes that matter first.
- 4.8 out of 559 Google reviews
- 300+websites since 2008
- 30published case studies
- Hooksett, NH15 Cross Rd, Unit 4