Content Marketing
Content Strategy
More content is not the goal. The right pages, in the right order, linked the right way, is.
4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH
A content strategy decides what to publish, for whom, and why, before anyone writes a word. We build yours from Search Console data, customer questions and competitor gaps, organize it into topic clusters around your services, and turn it into briefs and a calendar your team or ours can follow.
Why it matters now
Topic clusters with a clear hub page help Google understand your expertise and give AI assistants complete coverage to draw on, instead of scattered posts that compete with each other.
What is included
- Audience and question research
- Topic cluster and hub page design
- Content audit of existing pages
- Briefs with angle, sources and structure
- Editorial calendar
- Measurement plan
How we do it
- ResearchCollect questions, queries and competitor gaps.
- StructureGroup topics into clusters with hub pages.
- BriefWrite briefs for each planned page.
- ScheduleSet a realistic publishing calendar.
Frequently asked questions
How often should we publish?
Consistency matters more than frequency. One strong page a month beats four weak ones. Our SEO plans include one, three or eight new pages a month.
Should old blog posts be deleted?
Some should be merged, refreshed or removed, and some should stay. The audit decides page by page.
Find out what Google and AI assistants say about you
Talk to the Sprout team in Hooksett. We will run your buyer questions through ChatGPT, Gemini and Perplexity, check your Google profile, and show you the fixes that matter first.
- 4.8 out of 559 Google reviews
- 300+websites since 2008
- 30published case studies
- Hooksett, NH15 Cross Rd, Unit 4