SEO
Canada and cross-border SEO: English and French, done right
Quebec shares a border with New Hampshire. For many of our clients, Canada is the nearest new market, not the farthest.
4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH
Canada and cross-border SEO helps US businesses win Canadian customers and Canadian businesses reach US buyers. We set up English and French pages with correct hreflang, localize spelling, pricing and shipping details, build Canadian listings where you have a real location, and keep email and tracking in line with CASL, PIPEDA and Quebec Law 25.
Why it matters now
Canadian searchers see Canadian results, French-speaking Quebec expects French pages, and Canadian privacy and anti-spam laws are stricter than many US businesses realize. Getting those right is what separates a real Canadian presence from a US site that ships north.
What is included
- Market and language plan for English Canada and Quebec
- English and French pages with hreflang for en-CA and fr-CA
- Canadian spelling, CAD pricing and shipping or duty information
- Google, Apple and Bing listings plus Canadian directories where you have a real location
- CASL-compliant email consent and Law 25 cookie consent
- Accessibility to WCAG 2.2 AA, which covers Ontario's AODA requirement
How we do it
- Choose marketsPick provinces and cities by demand, language and logistics.
- StructureSet up subfolders and hreflang for English and French.
- LocalizeWrite or translate pages with native French review, and localize prices and policies.
- Comply and launchSet consent, privacy and accessibility, then track rankings in Canada.
Frequently asked questions
Do we need a .ca domain?
Not necessarily. Registering a .ca requires meeting CIRA's Canadian presence requirements, and a /ca/ or /fr-ca/ section on your existing domain with correct hreflang usually works well.
Does our Quebec website have to be in French?
Businesses operating in Quebec generally must offer their commercial website in French under the Charter of the French Language, strengthened by Bill 96. Confirm the details for your business with legal counsel.
Is Canadian email law different from US law?
Yes. CASL requires consent before sending commercial email, clear sender identification and a working unsubscribe, and it is stricter than the US CAN-SPAM rules.
Find out what Google and AI assistants say about you
Talk to the Sprout team in Hooksett. We will run your buyer questions through ChatGPT, Gemini and Perplexity, check your Google profile, and show you the fixes that matter first.
- 4.8 out of 559 Google reviews
- 300+websites since 2008
- 30published case studies
- Hooksett, NH15 Cross Rd, Unit 4