Social Media Management

LinkedIn Marketing

On LinkedIn, people follow people. Your leaders' voices usually outperform the company page.

4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH

In short

LinkedIn marketing builds trust with the professionals who hire B2B firms, consultants and manufacturers. We optimize your company page and leaders' profiles, write and schedule posts and articles in their voice, launch a LinkedIn newsletter, help employees share your work, and connect it all to case studies and quote pages on your site.

Why it matters now

Buyers research suppliers and experts on LinkedIn, and AI assistants often draw on LinkedIn articles and profiles when describing professionals and firms.

Scope

What is included

  • Company page optimization
  • Leadership profile updates
  • Ghostwritten posts and articles
  • LinkedIn newsletter
  • Employee advocacy guidelines
  • Lead and engagement reporting
Process

How we do it

  1. PositionDefine the topics each leader will be known for.
  2. ProfileUpdate company and personal profiles.
  3. PublishPost and publish articles on a steady schedule.
  4. ConvertLink posts to case studies and quote pages.
Questions

Frequently asked questions

Should we post from the company page or personal profiles?

Both, but leaders' personal profiles usually get more reach. We write in each person's voice and they approve every post.

Does LinkedIn help AI visibility?

LinkedIn articles and profiles are among the sources AI assistants draw on for people and B2B firms, so a strong presence helps.

Find out what Google and AI assistants say about you

Talk to the Sprout team in Hooksett. We will run your buyer questions through ChatGPT, Gemini and Perplexity, check your Google profile, and show you the fixes that matter first.