Links & Digital PR

Expert Commentary & Journalist Outreach

Your team already answers hard questions every day. We put those answers in front of reporters.

4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH

In short

Expert commentary places your team's knowledge in news and trade articles. We monitor journalist requests, draft accurate, quotable answers with your experts, pitch commentary on timely topics, and track the resulting mentions and links, building your team's reputation as the people reporters and AI assistants quote.

Why it matters now

Quotes from named experts build the kind of authority that search engines and AI systems associate with a brand and its people.

Scope

What is included

  • Expert profiles and topic lists
  • Journalist request monitoring
  • Drafting quotes with your experts
  • Proactive commentary pitches
  • Coverage and link tracking
  • Author pages on your site
Process

How we do it

  1. ProfileDefine each expert's topics and credentials.
  2. WatchMonitor requests and news for relevant openings.
  3. RespondDraft and send accurate, quick responses.
  4. TrackRecord placements and links.
Questions

Frequently asked questions

How much of our time does this take?

Usually a short review of drafted answers each week. We handle monitoring, drafting and follow-up.

Will quotes be in our words?

Yes. Every quote is approved by the expert before it is sent.

Find out what Google and AI assistants say about you

Talk to the Sprout team in Hooksett. We will run your buyer questions through ChatGPT, Gemini and Perplexity, check your Google profile, and show you the fixes that matter first.