SEO

SEO for Website Migrations

We have moved client sites from RapidWeaver, WordPress and others to Wix Studio. Most traffic losses we see elsewhere come from skipped redirects.

4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH

In short

An SEO migration protects your rankings when you redesign, change platforms or move domains. We map every old URL to its new home, set 301 redirects, keep content and metadata in parity, test the new site before launch, and monitor rankings, errors and traffic closely for weeks after it goes live.

Why it matters now

Old URLs carry years of links and rankings. Letting them return 404 errors after a launch throws that value away, and it can take months to recover.

Scope

What is included

  • Full inventory of old URLs, including archived pages
  • URL mapping with one-to-one redirects
  • Content, title and markup parity checks
  • Pre-launch crawl of the staging site
  • Launch day checks and Search Console updates
  • Post-launch monitoring and fixes
Process

How we do it

  1. InventoryList every URL from crawls, sitemaps, analytics and archives.
  2. MapAssign each old URL to the best new page.
  3. TestCrawl staging and check redirects before launch.
  4. MonitorWatch errors, rankings and traffic after launch.
Questions

Frequently asked questions

We already migrated and lost traffic. Can it be fixed?

Often yes. We rebuild the old URL list from archives and analytics, add the missing redirects, and restore key content. The sooner it is done, the more value comes back.

Do redirects have to be permanent?

Yes. Use 301 redirects for permanent moves and keep them in place long term.

Find out what Google and AI assistants say about you

Talk to the Sprout team in Hooksett. We will run your buyer questions through ChatGPT, Gemini and Perplexity, check your Google profile, and show you the fixes that matter first.