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Website design · Health and wellness

Websites for therapists & counseling practices that turn searches into new patient bookings

The pages, features and structure a website for therapists & counseling practices needs, from a New Hampshire team that has launched more than 300 websites since 2008 for businesses across the US and Canada.

Plan your website SEO for therapists & counseling practices

4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH

In short

A website for therapists & counseling practices has one job: turn searches like "therapist near me" into new patient bookings. We build it around 8 core pages, including specialties, approach and clinicians, add clinician pages that help clients judge fit, and make every page fast and readable by Google and AI assistants.

The pages your website needs

A starting sitemap for therapists & counseling practices. We adjust it to your services and the towns or regions you serve.

  • Home
  • Specialties
  • Approach
  • Clinicians
  • Fees and insurance
  • Telehealth
  • Questions
  • Contact
Features

What a website for therapists & counseling practices must do

  • Clinician pages that help clients judge fit
  • Fees, insurance and telehealth details
  • A calm, accessible design
  • A privacy-conscious contact form
  • Specialty pages by concern
Conversion

Built to turn visits into new patient bookings

  • Online booking or appointment requests
  • Insurance and new patient information on every service page
  • Forms that collect no clinical details
  • Accessible design to WCAG 2.2 AA
AI search

Built to be read by Google and AI assistants

  • Server-rendered HTML, so AI crawlers read every page without JavaScript
  • MedicalBusiness and Organization structured data that matches the page
  • An answer-first opening on each service page
  • Core Web Vitals in the good range on phones
  • Optional llms.txt and markdown versions of every page
  • Accessible design, clean headings and labeled images
Proof

Websites we have built in this industry

Case studies with the client, the town and what we built.

Process

How a website project runs

  1. DiscoveryWe learn your services, customers, service area and what the current site does well.
  2. Sitemap and contentWe plan every page, write or refine the copy, and map searches to pages.
  3. DesignWe design the key templates in your brand and review them with you.
  4. Build and SEOWe build on the right platform with structured data, speed and accessibility in place.
  5. LaunchWe redirect old URLs, verify Search Console and Bing, and check every page.
  6. SupportWe keep the site current through Sprout Support or a maintenance plan.
Questions

Frequently asked questions

What should a therapy practice website feel like?

Calm, private and clear, with enough about each clinician for a client to judge fit.

How do we protect privacy on the contact form?

Ask only for contact details and preferred times, never clinical details, and use a secure form provider.

How much does a website for therapists & counseling practices cost?

Website projects are quoted by scope after a short discovery call, based on the number of pages, features such as booking or online sales, and how much content we write. If you also want ongoing SEO, Sprout's published monthly plans start at $500.

Grow it after launch

SEO and AI visibility for therapists & counseling practices

See the playbook →

Website maintenance and support

Learn more →

Websites for related industries

Get a website built for therapists & counseling practices

Tell us about your business and the new patient bookings you want more of. We will send a sitemap, a feature list and a quote.

Start the free check Call 603-227-5240