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Website design · Health and wellness

Websites for dermatology practices that turn searches into new patient bookings

The pages, features and structure a website for dermatology practices needs, from a New Hampshire team that has launched more than 300 websites since 2008 for businesses across the US and Canada.

Plan your website SEO for dermatology practices

4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH

In short

A website for dermatology practices has one job: turn searches like "dermatologist near me" into new patient bookings. We build it around 8 core pages, including medical dermatology, skin cancer screening and cosmetic dermatology, add separate medical and cosmetic sections, and make every page fast and readable by Google and AI assistants.

The pages your website needs

A starting sitemap for dermatology practices. We adjust it to your services and the towns or regions you serve.

  • Home
  • Medical dermatology
  • Skin cancer screening
  • Cosmetic dermatology
  • Conditions we treat
  • Providers
  • Insurance
  • Book an appointment
Features

What a website for dermatology practices must do

  • Separate medical and cosmetic sections
  • A condition library reviewed by providers
  • Provider pages with board certification
  • Online booking
  • Accessible design
Conversion

Built to turn visits into new patient bookings

  • Online booking or appointment requests
  • Insurance and new patient information on every service page
  • Forms that collect no clinical details
  • Accessible design to WCAG 2.2 AA
AI search

Built to be read by Google and AI assistants

  • Server-rendered HTML, so AI crawlers read every page without JavaScript
  • Physician and Organization structured data that matches the page
  • An answer-first opening on each service page
  • Core Web Vitals in the good range on phones
  • Optional llms.txt and markdown versions of every page
  • Accessible design, clean headings and labeled images
Proof

Websites we have built in this industry

Case studies with the client, the town and what we built.

Process

How a website project runs

  1. DiscoveryWe learn your services, customers, service area and what the current site does well.
  2. Sitemap and contentWe plan every page, write or refine the copy, and map searches to pages.
  3. DesignWe design the key templates in your brand and review them with you.
  4. Build and SEOWe build on the right platform with structured data, speed and accessibility in place.
  5. LaunchWe redirect old URLs, verify Search Console and Bing, and check every page.
  6. SupportWe keep the site current through Sprout Support or a maintenance plan.
Questions

Frequently asked questions

Should medical and cosmetic dermatology be separate?

Yes. Patients, questions and trust signals differ, so separate sections serve both better.

Who reviews condition pages?

Your providers should review every clinical page before it is published.

How much does a website for dermatology practices cost?

Website projects are quoted by scope after a short discovery call, based on the number of pages, features such as booking or online sales, and how much content we write. If you also want ongoing SEO, Sprout's published monthly plans start at $500.

Grow it after launch

SEO and AI visibility for dermatology practices

See the playbook →

Website maintenance and support

Learn more →

Websites for related industries

Get a website built for dermatology practices

Tell us about your business and the new patient bookings you want more of. We will send a sitemap, a feature list and a quote.

Start the free check Call 603-227-5240