Content Marketing
Content Refresh & Updates
Your best future traffic may already be sitting on page two of your own site.
4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH
A content refresh updates pages that have lost rankings or gone out of date. We find decaying pages in Search Console, update facts, prices, dates and examples, merge pages that compete with each other, improve structure and answers, and re-promote the refreshed page, which is often faster than writing something new.
Why it matters now
Assistants that search the live web favor current, dated information. Refreshing facts keeps your pages eligible to be quoted.
What is included
- Decay analysis from Search Console
- Fact, price and date updates
- Merging overlapping pages with redirects
- New sections for missing questions
- Updated structured data and links
- Re-promotion by email and social
How we do it
- Find decayIdentify pages losing clicks or rankings.
- DecideRefresh, merge or retire each page.
- UpdateImprove facts, structure and answers.
- Re-sharePromote and monitor the result.
Frequently asked questions
Does changing the date help rankings?
Only real updates help. Changing a date without improving the content does not fool search engines or readers.
How often should pages be refreshed?
Pages with prices, laws, specs or statistics need checking at least yearly. Evergreen pages can go longer.
Find out what Google and AI assistants say about you
Talk to the Sprout team in Hooksett. We will run your buyer questions through ChatGPT, Gemini and Perplexity, check your Google profile, and show you the fixes that matter first.
- 4.8 out of 559 Google reviews
- 300+websites since 2008
- 30published case studies
- Hooksett, NH15 Cross Rd, Unit 4