AI Search Optimization

Microsoft Copilot & Bing Visibility

Bing is the quiet index behind Copilot and part of ChatGPT search. Many small businesses have never looked at it.

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In short

Copilot visibility is how often Microsoft Copilot mentions or cites your business. Copilot grounds answers in the Bing index, so it depends on Bing crawling and indexing your pages, Bing Places data for local questions, and clear content. IndexNow lets you tell Bing about new and changed pages right away.

Why it matters now

Bing Webmaster Tools often shows indexing problems that Google does not. Fixing them improves Copilot answers and widens the sources other assistants can draw on.

Scope

What is included

  • Bing Webmaster Tools setup and error review
  • IndexNow integration for new and updated pages
  • Bing Places for Business listing cleanup
  • Copilot prompt testing for your services
  • Content fixes for pages Bing ranks poorly
  • Monthly Bing and Copilot report
Process

How we do it

  1. ConnectVerify the site in Bing Webmaster Tools and import sitemaps.
  2. Fix indexingResolve crawl errors and add IndexNow submissions.
  3. Local dataClaim and correct Bing Places listings.
  4. Test answersTrack Copilot mentions for your buyer questions.
Questions

Frequently asked questions

Is Bing worth the effort?

Bing powers Copilot answers and is one of the sources used by ChatGPT search. The setup work is small compared with the reach, which is why we include it in every AI search program.

What is IndexNow?

IndexNow is a protocol that notifies participating search engines, including Bing, when a URL is added or changed. It speeds up discovery without waiting for a crawl.

Find out what Google and AI assistants say about you

Talk to the Sprout team in Hooksett. We will run your buyer questions through ChatGPT, Gemini and Perplexity, check your Google profile, and show you the fixes that matter first.