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Website design · Food, hospitality and tourism

Websites for inns, B&Bs & hotels that turn searches into bookings and orders

The pages, features and structure a website for inns, B&Bs & hotels needs, from a New Hampshire team that has launched more than 300 websites since 2008 for businesses across the US and Canada.

Plan your website SEO for inns, B&Bs & hotels

4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH

In short

A website for inns, B&Bs & hotels has one job: turn searches like "inns near me" into bookings and orders. We build it around 8 core pages, including rooms and suites, amenities and book direct, add a direct booking engine link, and make every page fast and readable by Google and AI assistants.

The pages your website needs

A starting sitemap for inns, B&Bs & hotels. We adjust it to your services and the towns or regions you serve.

  • Home
  • Rooms and suites
  • Amenities
  • Book direct
  • Packages and specials
  • Local guide
  • Weddings and events
  • Location and directions
Features

What a website for inns, B&Bs & hotels must do

  • A direct booking engine link
  • Seasonal packages
  • Local attraction guides
  • Room pages with photos and amenities
  • Event and wedding pages
Conversion

Built to turn visits into bookings and orders

  • Reservation, ordering or booking links at the top of every page
  • Menus, rates or packages as real text
  • Event and specials pages that are easy to update
  • Photo galleries that load fast on phones
AI search

Built to be read by Google and AI assistants

  • Server-rendered HTML, so AI crawlers read every page without JavaScript
  • LodgingBusiness and Organization structured data that matches the page
  • An answer-first opening on each service page
  • Core Web Vitals in the good range on phones
  • Optional llms.txt and markdown versions of every page
  • Accessible design, clean headings and labeled images
Process

How a website project runs

  1. DiscoveryWe learn your services, customers, service area and what the current site does well.
  2. Sitemap and contentWe plan every page, write or refine the copy, and map searches to pages.
  3. DesignWe design the key templates in your brand and review them with you.
  4. Build and SEOWe build on the right platform with structured data, speed and accessibility in place.
  5. LaunchWe redirect old URLs, verify Search Console and Bing, and check every page.
  6. SupportWe keep the site current through Sprout Support or a maintenance plan.
Questions

Frequently asked questions

How can an inn get more direct bookings?

A fast booking path, direct-booking offers and local guides that give travelers a reason to book with you.

Do local guides help?

Yes. Seasonal guides rank for trip-planning searches and keep guests on your site.

How much does a website for inns, B&Bs & hotels cost?

Website projects are quoted by scope after a short discovery call, based on the number of pages, features such as booking or online sales, and how much content we write. If you also want ongoing SEO, Sprout's published monthly plans start at $500.

Grow it after launch

SEO and AI visibility for inns, B&Bs & hotels

See the playbook →

Website maintenance and support

Learn more →

Websites for related industries

Get a website built for inns, B&Bs & hotels

Tell us about your business and the bookings and orders you want more of. We will send a sitemap, a feature list and a quote.

Start the free check Call 603-227-5240