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Website design · Automotive

Websites for auto body & collision shops that turn searches into calls and appointments

The pages, features and structure a website for auto body & collision shops needs, from a New Hampshire team that has launched more than 300 websites since 2008 for businesses across the US and Canada.

Plan your website SEO for auto body & collision shops

4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH

In short

A website for auto body & collision shops has one job: turn searches like "auto body shop near me" into calls and appointments. We build it around 8 core pages, including collision repair, paint and refinishing and dent repair, add an online estimate request with photos, and make every page fast and readable by Google and AI assistants.

The pages your website needs

A starting sitemap for auto body & collision shops. We adjust it to your services and the towns or regions you serve.

  • Home
  • Collision repair
  • Paint and refinishing
  • Dent repair
  • Restorations
  • Insurance claims
  • Before and after
  • Get an estimate
Features

What a website for auto body & collision shops must do

  • An online estimate request with photos
  • An insurance claim guide
  • A before and after gallery
  • Rental car and towing information
  • Warranty details
Conversion

Built to turn visits into calls and appointments

  • Click-to-call and online appointment requests
  • Service and make pages
  • Reviews and warranty details near calls to action
  • Hours and directions on every page
AI search

Built to be read by Google and AI assistants

  • Server-rendered HTML, so AI crawlers read every page without JavaScript
  • AutoBodyShop and Organization structured data that matches the page
  • An answer-first opening on each service page
  • Core Web Vitals in the good range on phones
  • Optional llms.txt and markdown versions of every page
  • Accessible design, clean headings and labeled images
Process

How a website project runs

  1. DiscoveryWe learn your services, customers, service area and what the current site does well.
  2. Sitemap and contentWe plan every page, write or refine the copy, and map searches to pages.
  3. DesignWe design the key templates in your brand and review them with you.
  4. Build and SEOWe build on the right platform with structured data, speed and accessibility in place.
  5. LaunchWe redirect old URLs, verify Search Console and Bing, and check every page.
  6. SupportWe keep the site current through Sprout Support or a maintenance plan.
Questions

Frequently asked questions

Can drivers get an estimate online?

Yes. A photo estimate request speeds up the first step.

Should the website explain insurance?

Yes. Many drivers do not know they can choose their shop, and a clear guide helps you win the job.

How much does a website for auto body & collision shops cost?

Website projects are quoted by scope after a short discovery call, based on the number of pages, features such as booking or online sales, and how much content we write. If you also want ongoing SEO, Sprout's published monthly plans start at $500.

Grow it after launch

SEO and AI visibility for auto body & collision shops

See the playbook →

Website maintenance and support

Learn more →

Websites for related industries

Get a website built for auto body & collision shops

Tell us about your business and the calls and appointments you want more of. We will send a sitemap, a feature list and a quote.

Start the free check Call 603-227-5240