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Websites for accountants & tax preparers that turn searches into booked consultations

The pages, features and structure a website for accountants & tax preparers needs, from a New Hampshire team that has launched more than 300 websites since 2008 for businesses across the US and Canada.

Plan your website SEO for accountants & tax preparers

4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH

In short

A website for accountants & tax preparers has one job: turn searches like "tax preparer near me" into booked consultations. We build it around 8 core pages, including tax preparation, bookkeeping and payroll, add a client portal link on every page, and make every page fast and readable by Google and AI assistants.

The pages your website needs

A starting sitemap for accountants & tax preparers. We adjust it to your services and the towns or regions you serve.

  • Home
  • Tax preparation
  • Bookkeeping
  • Payroll
  • Business advisory
  • Industries served
  • Client portal
  • Book a consultation
Features

What a website for accountants & tax preparers must do

  • A client portal link on every page
  • Tax season booking
  • Services organized by client type
  • Pages that answer common tax questions
  • Secure document upload through your portal provider
Conversion

Built to turn visits into booked consultations

  • Consultation booking
  • Credential and bio pages linked from every service
  • Plain fee or pricing explanations
  • A resource library that earns trust and captures leads
AI search

Built to be read by Google and AI assistants

  • Server-rendered HTML, so AI crawlers read every page without JavaScript
  • AccountingService and Organization structured data that matches the page
  • An answer-first opening on each service page
  • Core Web Vitals in the good range on phones
  • Optional llms.txt and markdown versions of every page
  • Accessible design, clean headings and labeled images
Process

How a website project runs

  1. DiscoveryWe learn your services, customers, service area and what the current site does well.
  2. Sitemap and contentWe plan every page, write or refine the copy, and map searches to pages.
  3. DesignWe design the key templates in your brand and review them with you.
  4. Build and SEOWe build on the right platform with structured data, speed and accessibility in place.
  5. LaunchWe redirect old URLs, verify Search Console and Bing, and check every page.
  6. SupportWe keep the site current through Sprout Support or a maintenance plan.
Questions

Frequently asked questions

Should an accounting website have a client portal?

Yes, linked from every page, so clients upload documents securely instead of by email.

When should the website be updated for tax season?

Early in the year, with booking open and deadlines stated clearly.

How much does a website for accountants & tax preparers cost?

Website projects are quoted by scope after a short discovery call, based on the number of pages, features such as booking or online sales, and how much content we write. If you also want ongoing SEO, Sprout's published monthly plans start at $500.

Grow it after launch

SEO and AI visibility for accountants & tax preparers

See the playbook →

Website maintenance and support

Learn more →

Websites for related industries

Get a website built for accountants & tax preparers

Tell us about your business and the booked consultations you want more of. We will send a sitemap, a feature list and a quote.

Start the free check Call 603-227-5240