Analytics & Reporting
GA4, Tag Manager & Search Console Setup
Most small business analytics we inherit count page views and miss the phone calls.
4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH
We set up Google Analytics 4, Google Tag Manager, Google Search Console and Bing Webmaster Tools correctly, then track the actions that matter: calls, form leads, bookings and purchases. You get clean data, a simple dashboard and a clear view of which channels and pages produce customers.
Why it matters now
AI answers can reduce clicks while increasing calls and branded searches. Without conversion tracking, that shift looks like a loss when it may be a gain.
What is included
- GA4 property and data stream setup
- Google Tag Manager container
- Call, form, booking and purchase tracking
- Search Console and Bing Webmaster Tools verification
- UTM conventions for campaigns
- Dashboard for key metrics
How we do it
- AuditReview current tracking and gaps.
- PlanDefine the conversions that matter.
- ImplementSet up tags and events.
- ValidateTest every conversion and document it.
Frequently asked questions
Can you track phone calls?
Yes. Clicks on phone links can be tracked in GA4, and call tracking numbers can be added where they make sense.
Who owns the analytics account?
You do. We set it up under your ownership and add ourselves as users.
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Find out what Google and AI assistants say about you
Talk to the Sprout team in Hooksett. We will run your buyer questions through ChatGPT, Gemini and Perplexity, check your Google profile, and show you the fixes that matter first.
- 4.8 out of 559 Google reviews
- 300+websites since 2008
- 30published case studies
- Hooksett, NH15 Cross Rd, Unit 4