Advertising
AI search ads: advertising in ChatGPT, Google AI Overviews, AI Mode and Microsoft Copilot
Paid and organic AI visibility now sit on the same screen. We plan them together so you are not paying for answers you could earn.
4.8 out of 5 from 59 Google reviews Building websites since 2008300+ websites launched30 published case studiesTeam in Hooksett, NH
AI search ads place your business next to the answers people get from AI assistants. OpenAI began showing ads in ChatGPT in the United States in February 2026 and opened a self-serve ads manager to US businesses in May 2026. Google shows ads in AI Overviews and AI Mode through existing campaigns, and Microsoft shows ads in Copilot.
Why it matters now
More buying research now starts in an AI assistant. Early advertisers learn which questions lead to customers while competition is still thin, and those lessons shape the content that earns organic citations.
What is included
- ChatGPT ads setup and management where available
- Google campaigns eligible for AI Overviews and AI Mode
- Microsoft Advertising for Copilot and Bing
- Question and prompt research by buying stage
- Landing pages written for AI-referred visitors
- Paid and organic AI visibility reporting side by side
How we do it
- ResearchFind the questions your buyers ask AI assistants.
- CheckConfirm which ad products are live in your market.
- LaunchStart small tests with clear conversion tracking.
- CombineFeed what converts into your organic AI search plan.
Frequently asked questions
Can any business advertise in ChatGPT?
OpenAI opened its self-serve ads manager to US businesses in May 2026 and has expanded ads to more countries since. We check eligibility and policies for your category and market before planning.
Do we need new Google campaigns to appear in AI Overviews?
Usually not. Ads in AI Overviews come from existing campaign types such as Performance Max, Shopping and broad match Search, so the work is structure, feeds and landing pages.
Related services
ChatGPT Visibility
Learn more →AI Visibility Tracking & Reporting
Learn more →Google Search Ads Management
Learn more →More in Advertising
Find out what Google and AI assistants say about you
Talk to the Sprout team in Hooksett. We will run your buyer questions through ChatGPT, Gemini and Perplexity, check your Google profile, and show you the fixes that matter first.
- 4.8 out of 559 Google reviews
- 300+websites since 2008
- 30published case studies
- Hooksett, NH15 Cross Rd, Unit 4