# Consulting website design, SEO and AI visibility

> A consulting website sells expertise, so it must prove it: specific services, case studies with outcomes, articles and talks that show how you think, and an easy way to book a call. Buyers and AI assistants both look for named experts with clear credentials and published work.

## What a consulting website needs
- Specific service pages
- Case studies with outcomes
- Articles, talks or research
- Consultant bios with credentials
- Calendar booking

## SEO and AI search considerations
- Person and ProfessionalService structured data
- Author pages linked to articles
- Expert commentary and PR
- Comparison and methodology pages

## Recommended platforms
- [Wix & Wix Studio](https://sproutgrowthengine.com/platforms/wix-studio/)
- [Squarespace](https://sproutgrowthengine.com/platforms/squarespace/)
- [Headless & Static Sites](https://sproutgrowthengine.com/platforms/headless/)

## Frequently asked questions
### Should the site be about the firm or the people?

Both. Buyers hire people, so show them, and keep the firm as the brand that ties the work together.

### Do consultants need a blog?

Published thinking is one of the strongest signals of expertise for buyers and AI assistants.

---

Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

HTML version: https://sproutgrowthengine.com/websites/consulting/