# Website Redesign

> A website redesign rebuilds your site's design, structure and technology while keeping the rankings and links you have earned. We start from what works today, plan content and URLs, design for your customers, build on the right platform, and run a full SEO migration with redirects and post-launch monitoring.

A redesign should raise leads, not reset your search traffic to zero.

## Why it matters now
Redesigns are the most common cause of sudden traffic loss we see. Planning SEO from the first wireframe prevents it and gives you a site AI crawlers can read.

## What is included
- Analytics and Search Console review of current performance
- Content and URL plan
- Design and prototypes
- Build on Wix Studio, headless or AI-built stacks
- SEO migration with redirects
- Launch QA and monitoring

## How we do it
1. **Learn.** Review data, goals and what customers need.
2. **Plan.** Map content, URLs and page structure.
3. **Design and build.** Create and develop the new site.
4. **Launch safely.** Redirect, test and monitor.

## Deliverables
- Site plan
- Designs
- Launched website
- Migration report

## Who it is for
- Sites that are dated, slow or hard to update
- Businesses changing platforms
- Companies whose site no longer matches their services

## Frequently asked questions
### How long does a redesign take?

Most small business redesigns take eight to twelve weeks from kickoff to launch, depending on page count and content readiness.

### Will we lose our Google rankings?

Not if the migration is done properly. We map and redirect every URL and monitor closely after launch.

## Related
- [SEO for Website Migrations](https://sproutgrowthengine.com/services/seo/website-migration/)
- [UX & UI Design](https://sproutgrowthengine.com/services/web-design/ux-ui-design/)
- [Platforms we build on](https://sproutgrowthengine.com/platforms/)

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Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

HTML version: https://sproutgrowthengine.com/services/web-design/website-redesign/