# LinkedIn Marketing

> LinkedIn marketing builds trust with the professionals who hire B2B firms, consultants and manufacturers. We optimize your company page and leaders' profiles, write and schedule posts and articles in their voice, launch a LinkedIn newsletter, help employees share your work, and connect it all to case studies and quote pages on your site.

On LinkedIn, people follow people. Your leaders' voices usually outperform the company page.

## Why it matters now
Buyers research suppliers and experts on LinkedIn, and AI assistants often draw on LinkedIn articles and profiles when describing professionals and firms.

## What is included
- Company page optimization
- Leadership profile updates
- Ghostwritten posts and articles
- LinkedIn newsletter
- Employee advocacy guidelines
- Lead and engagement reporting

## How we do it
1. **Position.** Define the topics each leader will be known for.
2. **Profile.** Update company and personal profiles.
3. **Publish.** Post and publish articles on a steady schedule.
4. **Convert.** Link posts to case studies and quote pages.

## Deliverables
- LinkedIn plan
- Optimized profiles
- Published posts and newsletter
- Monthly report

## Who it is for
- B2B and industrial companies
- Consultants, attorneys and advisors
- Firms recruiting professionals

## Frequently asked questions
### Should we post from the company page or personal profiles?

Both, but leaders' personal profiles usually get more reach. We write in each person's voice and they approve every post.

### Does LinkedIn help AI visibility?

LinkedIn articles and profiles are among the sources AI assistants draw on for people and B2B firms, so a strong presence helps.

## Related
- [B2B & Industrial SEO](https://sproutgrowthengine.com/services/seo/b2b-industrial-seo/)
- [Expert Commentary & Journalist Outreach](https://sproutgrowthengine.com/services/links-pr/expert-commentary/)
- [Social Media Ads](https://sproutgrowthengine.com/services/advertising/social-media-ads/)

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Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

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