# SEO for Website Migrations

> An SEO migration protects your rankings when you redesign, change platforms or move domains. We map every old URL to its new home, set 301 redirects, keep content and metadata in parity, test the new site before launch, and monitor rankings, errors and traffic closely for weeks after it goes live.

We have moved client sites from RapidWeaver, WordPress and others to Wix Studio. Most traffic losses we see elsewhere come from skipped redirects.

## Why it matters now
Old URLs carry years of links and rankings. Letting them return 404 errors after a launch throws that value away, and it can take months to recover.

## What is included
- Full inventory of old URLs, including archived pages
- URL mapping with one-to-one redirects
- Content, title and markup parity checks
- Pre-launch crawl of the staging site
- Launch day checks and Search Console updates
- Post-launch monitoring and fixes

## How we do it
1. **Inventory.** List every URL from crawls, sitemaps, analytics and archives.
2. **Map.** Assign each old URL to the best new page.
3. **Test.** Crawl staging and check redirects before launch.
4. **Monitor.** Watch errors, rankings and traffic after launch.

## Deliverables
- URL inventory
- Redirect map
- Launch checklist
- Post-launch report

## Who it is for
- Businesses redesigning or rebuilding a site
- Companies moving to Wix Studio or a headless stack
- Brands merging sites or changing domains

## Frequently asked questions
### We already migrated and lost traffic. Can it be fixed?

Often yes. We rebuild the old URL list from archives and analytics, add the missing redirects, and restore key content. The sooner it is done, the more value comes back.

### Do redirects have to be permanent?

Yes. Use 301 redirects for permanent moves and keep them in place long term.

## Related
- [Technical SEO](https://sproutgrowthengine.com/services/seo/technical-seo/)
- [Website Redesign](https://sproutgrowthengine.com/services/web-design/website-redesign/)
- [AI SEO QA Agents](https://sproutgrowthengine.com/services/ai-services/ai-seo-qa-agents/)

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Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

HTML version: https://sproutgrowthengine.com/services/seo/website-migration/