# Structured Data & Schema Markup

> Structured data, also called schema markup, labels the facts on your pages in a format search engines and AI systems read directly: your business, services, products, prices, reviews, locations and people. We add accurate JSON-LD for your key templates, validate it, and keep it in sync with what the page shows.

Markup that disagrees with the page does more harm than no markup. We keep the two identical.

## Why it matters now
Structured data is one of the clearest signals a machine can get about who you are and what you offer. It supports rich results in Google and helps AI tools extract facts correctly.

## What is included
- Organization and LocalBusiness markup with correct NAP
- Service, Product and Offer markup
- FAQPage, Article and BreadcrumbList markup
- Review and AggregateRating markup that follows Google rules
- Validation in Google's Rich Results Test
- Monitoring for errors after site changes

## How we do it
1. **Inventory.** List page templates and the facts each one shows.
2. **Model.** Choose the right schema types and properties.
3. **Implement.** Add JSON-LD to templates, generated from the same data as the page.
4. **Validate.** Test, fix and monitor in Search Console.

## Deliverables
- Schema plan by template
- JSON-LD implementation
- Validation report
- Monitoring setup

## Who it is for
- Local businesses with inconsistent markup
- Ecommerce and multi-location sites
- Sites with markup errors in Search Console

## Frequently asked questions
### Does schema markup improve rankings?

Markup is not a direct ranking boost. It helps search engines understand and display your pages, which can improve clicks, and it helps AI systems extract correct facts.

### Can we mark up our own reviews?

Google does not show review stars for a business's reviews of itself on its own site in most cases. We follow Google's current rules so markup stays eligible and safe.

## Related
- [Entity SEO & Knowledge Graph](https://sproutgrowthengine.com/services/ai-search/entity-seo/)
- [Agent-Ready Websites](https://sproutgrowthengine.com/services/ai-search/agent-ready-websites/)
- [Technical SEO](https://sproutgrowthengine.com/services/seo/technical-seo/)

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Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

HTML version: https://sproutgrowthengine.com/services/seo/schema-markup/