# Digital PR

> Digital PR earns coverage and links from news sites, trade publications and blogs by pitching stories journalists want to write. We find the newsworthy angles in your business, create data and expert commentary, pitch the right reporters, and turn coverage into links and mentions that support both Google rankings and AI visibility.

Coverage in a trade publication or local newspaper is proof that a business is real, which is exactly what AI assistants look for.

## Why it matters now
Answer engines cite and repeat brands that appear across many reputable sources. Earned media is the most durable way to become one of them.

## What is included
- Story and angle development
- Media list building by beat and region
- Press materials and expert bios
- Pitching and follow-up
- Coverage tracking and link reclamation
- Reporting on mentions and links

## How we do it
1. **Find the story.** Look for data, milestones and expert views worth covering.
2. **Prepare.** Build assets, quotes and a targeted media list.
3. **Pitch.** Contact journalists with relevant, timely pitches.
4. **Amplify.** Share coverage and secure links from mentions.

## Deliverables
- PR plan
- Pitch materials
- Coverage report
- Links and mentions log

## Who it is for
- Businesses with a story, milestone or expertise
- B2B companies in trade media
- Brands building authority for AI answers

## Frequently asked questions
### Is digital PR only for big brands?

No. Local and trade media cover small businesses all the time when the story is useful to their readers.

### Can you guarantee coverage?

No honest PR team can. We can guarantee the work: strong angles, targeted pitches and transparent reporting.

## Related
- [Research Reports & Data-Driven PR](https://sproutgrowthengine.com/services/links-pr/data-driven-pr/)
- [Expert Commentary & Journalist Outreach](https://sproutgrowthengine.com/services/links-pr/expert-commentary/)
- [Generative Engine Optimization (GEO)](https://sproutgrowthengine.com/services/ai-search/generative-engine-optimization/)

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Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

HTML version: https://sproutgrowthengine.com/services/links-pr/digital-pr/