# Website Copywriting

> Website copywriting writes the words on your key pages: home, services, about, locations and landing pages. We interview you, study what customers ask and search, and write clear, specific copy that explains what you do, who it is for and why to choose you, with headings and answers that search engines and AI tools can read.

Most small business sites describe themselves. Good copy describes the customer's problem and how it gets solved.

## Why it matters now
Plain, specific copy converts better and is easier for AI assistants to summarize correctly. Vague claims like quality service get ignored by both.

## What is included
- Discovery interview and voice guide
- Page-by-page copy for key templates
- Headlines, answers and calls to action
- Service descriptions with specifics
- SEO titles and meta descriptions
- Revisions until approved

## How we do it
1. **Discover.** Interview you and review customer feedback.
2. **Plan.** Outline each page around one purpose.
3. **Write.** Draft copy with search and conversion in mind.
4. **Refine.** Revise with your feedback.

## Deliverables
- Voice guide
- Approved page copy
- Metadata

## Who it is for
- Businesses building or redesigning a site
- Service pages that get traffic but few leads
- Companies with outdated messaging

## Frequently asked questions
### Can you write copy for a site built by another company?

Yes. We deliver copy in a document ready for any developer, or add it ourselves on Wix and headless sites.

### How do you learn our business?

Through a discovery interview, your materials, customer reviews and, when possible, a conversation with your best salesperson.

## Related
- [On-Page SEO](https://sproutgrowthengine.com/services/seo/on-page-seo/)
- [Landing Page Design](https://sproutgrowthengine.com/services/web-design/landing-pages/)
- [Answer Engine Optimization (AEO)](https://sproutgrowthengine.com/services/ai-search/answer-engine-optimization/)

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Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

HTML version: https://sproutgrowthengine.com/services/content/website-copywriting/