# Content Refresh & Updates

> A content refresh updates pages that have lost rankings or gone out of date. We find decaying pages in Search Console, update facts, prices, dates and examples, merge pages that compete with each other, improve structure and answers, and re-promote the refreshed page, which is often faster than writing something new.

Your best future traffic may already be sitting on page two of your own site.

## Why it matters now
Assistants that search the live web favor current, dated information. Refreshing facts keeps your pages eligible to be quoted.

## What is included
- Decay analysis from Search Console
- Fact, price and date updates
- Merging overlapping pages with redirects
- New sections for missing questions
- Updated structured data and links
- Re-promotion by email and social

## How we do it
1. **Find decay.** Identify pages losing clicks or rankings.
2. **Decide.** Refresh, merge or retire each page.
3. **Update.** Improve facts, structure and answers.
4. **Re-share.** Promote and monitor the result.

## Deliverables
- Refresh priority list
- Updated pages
- Redirects for merged pages
- Results tracking

## Who it is for
- Sites with a large, aging blog
- Businesses whose prices or services changed
- Pages that slipped after a Google update

## Frequently asked questions
### Does changing the date help rankings?

Only real updates help. Changing a date without improving the content does not fool search engines or readers.

### How often should pages be refreshed?

Pages with prices, laws, specs or statistics need checking at least yearly. Evergreen pages can go longer.

## Related
- [Google Update & Penalty Recovery](https://sproutgrowthengine.com/services/seo/algorithm-recovery/)
- [Perplexity Visibility](https://sproutgrowthengine.com/services/ai-search/perplexity-visibility/)
- [Content Strategy](https://sproutgrowthengine.com/services/content/content-strategy/)

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Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

HTML version: https://sproutgrowthengine.com/services/content/content-refresh/