# Branding & Logo Design

> Branding and logo design gives your business a recognizable identity: a logo, color palette, typefaces, voice and simple guidelines. We design versions that work at every size, from a favicon to a truck wrap, and deliver the files and rules your team needs to use them consistently everywhere.

Sprout has rebranded manufacturers, contractors and restaurants, including Applewood Controls and R&T Electric, and our own mint leaf mark.

## Why it matters now
A consistent name and logo everywhere helps people remember you and helps search engines and AI tools connect every mention to one business.

## What is included
- Brand discovery workshop
- Logo concepts and refinement
- Color palette and typefaces
- Logo versions for web, social, favicon and print
- Brand guidelines
- Rollout to website and profiles

## How we do it
1. **Discover.** Understand your business, customers and competitors.
2. **Design.** Create and refine logo and identity options.
3. **Systematize.** Build the palette, type and guidelines.
4. **Roll out.** Apply the brand across your channels.

## Deliverables
- Logo files in all formats
- Brand guidelines
- Favicon and social assets
- Rollout checklist

## Who it is for
- New businesses
- Companies with dated or inconsistent branding
- Businesses after a merger or name change

## Frequently asked questions
### How many logo concepts do we see?

We present a small set of distinct directions, then refine the chosen one with your feedback.

### Do we own the logo?

Yes. You receive full rights and all source files on final payment.

## Related
- [Graphic Design](https://sproutgrowthengine.com/services/brand/graphic-design/)
- [Entity SEO & Knowledge Graph](https://sproutgrowthengine.com/services/ai-search/entity-seo/)
- [Website Redesign](https://sproutgrowthengine.com/services/web-design/website-redesign/)

---

Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

HTML version: https://sproutgrowthengine.com/services/brand/branding-logo-design/