# GA4, Tag Manager & Search Console Setup

> We set up Google Analytics 4, Google Tag Manager, Google Search Console and Bing Webmaster Tools correctly, then track the actions that matter: calls, form leads, bookings and purchases. You get clean data, a simple dashboard and a clear view of which channels and pages produce customers.

Most small business analytics we inherit count page views and miss the phone calls.

## Why it matters now
AI answers can reduce clicks while increasing calls and branded searches. Without conversion tracking, that shift looks like a loss when it may be a gain.

## What is included
- GA4 property and data stream setup
- Google Tag Manager container
- Call, form, booking and purchase tracking
- Search Console and Bing Webmaster Tools verification
- UTM conventions for campaigns
- Dashboard for key metrics

## How we do it
1. **Audit.** Review current tracking and gaps.
2. **Plan.** Define the conversions that matter.
3. **Implement.** Set up tags and events.
4. **Validate.** Test every conversion and document it.

## Deliverables
- Tracking plan
- Configured GA4 and GTM
- Verified search consoles
- Dashboard

## Who it is for
- Businesses unsure where leads come from
- Sites with broken or missing analytics
- Companies running campaigns across channels

## Frequently asked questions
### Can you track phone calls?

Yes. Clicks on phone links can be tracked in GA4, and call tracking numbers can be added where they make sense.

### Who owns the analytics account?

You do. We set it up under your ownership and add ourselves as users.

## Related
- [SEO Reporting & Rank Tracking](https://sproutgrowthengine.com/services/analytics/seo-reporting/)
- [Conversion Rate Optimization (CRO)](https://sproutgrowthengine.com/services/web-design/conversion-rate-optimization/)
- [Marketing Automation](https://sproutgrowthengine.com/services/email/marketing-automation/)

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Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

HTML version: https://sproutgrowthengine.com/services/analytics/ga4-analytics/