# Competitor & Market Analysis

> Competitor and market analysis shows who wins search results and AI answers in your market and why. We compare rankings, pages, reviews, links, Google profiles and AI citations for your top competitors, find the searches and towns they neglect, and turn the openings into a prioritized plan.

Out-of-state agencies often publish templated pages for New Hampshire towns. Local proof beats them, and the analysis shows where.

## Why it matters now
Knowing which sources assistants cite for your competitors tells you exactly which listings, reviews and pages to pursue.

## What is included
- Competitor identification by service and town
- Ranking and page comparison
- Google Business Profile and review comparison
- Backlink and mention comparison
- AI citation source comparison
- Opportunity plan

## How we do it
1. **Choose rivals.** Pick the competitors that matter to your leads.
2. **Compare.** Measure rankings, content, profiles, links and AI citations.
3. **Find openings.** Identify gaps they leave.
4. **Plan.** Prioritize the openings you can win.

## Deliverables
- Competitor report
- Opportunity list
- Priority plan

## Who it is for
- Businesses entering a new market
- Companies losing ground to a rival
- Owners planning next year's marketing

## Frequently asked questions
### How many competitors do you analyze?

Usually three to five per service and market, chosen from who actually appears in your searches.

### Is our data shared with competitors?

Never. Analysis uses public data about competitors and your own private data stays with you.

## Related
- [SEO Audit](https://sproutgrowthengine.com/services/seo/seo-audit/)
- [AI Search Audit](https://sproutgrowthengine.com/services/ai-search/ai-search-audit/)
- [SEO Reporting & Rank Tracking](https://sproutgrowthengine.com/services/analytics/seo-reporting/)

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Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

HTML version: https://sproutgrowthengine.com/services/analytics/competitor-analysis/