# Perplexity Visibility

> Perplexity visibility is how often Perplexity cites your pages in its answers. Perplexity searches the web for most questions and shows numbered sources, so it favors pages it can crawl, that state specific current facts, and that are backed up by other reputable sites on the same topic.

Perplexity shows its sources on every answer, which makes it the easiest assistant to measure and one of the fastest to improve.

## Why it matters now
Perplexity's own crawler is PerplexityBot, and it often cites several pages per answer. Fresh, specific pages with dates, numbers and named sources get picked more than vague marketing copy.

## What is included
- Prompt tracking with the exact sources Perplexity cites
- robots.txt and firewall checks for PerplexityBot and Perplexity-User
- Freshness plan for pages with facts that change
- Comparison and alternative pages written fairly
- Supporting citations from directories, press and reviews
- Monthly citation share report

## How we do it
1. **See the sources.** Record which sites Perplexity cites for your buyer questions.
2. **Open access.** Make sure PerplexityBot is not blocked by robots.txt, a CDN or a firewall rule.
3. **Update and add.** Refresh facts, add dates and write the comparison pages it looks for.
4. **Earn citations.** Get listed on the third-party sources it already trusts.

## Deliverables
- Perplexity source map
- Access fixes
- Refreshed and new pages
- Citation share tracking

## Who it is for
- B2B and technical businesses with research-heavy buyers
- Brands competing on comparisons and alternatives
- Businesses with frequently changing prices or specs

## Frequently asked questions
### Why is Perplexity not citing our site?

The most common causes are blocked crawlers, content hidden behind JavaScript, outdated facts, or topics where competitors have more third-party coverage. The source map shows which one applies to you.

### Does Perplexity use Google?

Perplexity runs its own crawling and indexing and combines it with other search sources. We optimize for its crawler directly rather than assuming Google rankings carry over.

## Related
- [Generative Engine Optimization (GEO)](https://sproutgrowthengine.com/services/ai-search/generative-engine-optimization/)
- [Content Refresh & Updates](https://sproutgrowthengine.com/services/content/content-refresh/)
- [Digital PR](https://sproutgrowthengine.com/services/links-pr/digital-pr/)

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Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

HTML version: https://sproutgrowthengine.com/services/ai-search/perplexity-visibility/