# Entity SEO & Knowledge Graph

> Entity SEO makes sure search engines and AI systems recognize your business as one clearly defined thing: the same name, address, services, people and profiles everywhere. We align your website, structured data, Google Business Profile, social profiles and directories so every mention points to the same entity.

If Google cannot tell whether two listings are the same company, it trusts neither of them fully.

## Why it matters now
AI assistants assemble answers from many sources. Conflicting addresses, old phone numbers and different business names make them hedge, pick a competitor, or state the wrong facts.

## What is included
- Entity audit of names, addresses, phones and descriptions across the web
- Organization and LocalBusiness structured data with sameAs links
- About and team pages that show real people and credentials
- Knowledge panel claims and corrections where available
- Wikidata and industry database entries where you qualify
- Consistency monitoring after fixes

## How we do it
1. **Find conflicts.** List every version of your business data we can find.
2. **Choose the truth.** Agree on one canonical name, address, phone and description.
3. **Fix and link.** Update the site, structured data and profiles, and link them together.
4. **Monitor.** Check for regressions and new conflicts.

## Deliverables
- Entity conflict report
- Canonical business facts sheet
- Structured data updates
- Profile correction log

## Who it is for
- Businesses that moved, rebranded or changed phone numbers
- Companies with several legal and trade names
- Professionals building a personal brand alongside a company

## Frequently asked questions
### We moved offices. Does that really matter?

Yes. An old address in your structured data or directories tells search engines and assistants two different stories. Updating every source is one of the fastest local wins there is.

### Do we need a Wikipedia page?

Only notable organizations qualify for Wikipedia, and we never create promotional entries. Structured data, consistent profiles and industry databases do most of the work for most businesses.

## Related
- [Citations & Listings Management](https://sproutgrowthengine.com/services/local-seo/local-citations/)
- [Structured Data & Schema Markup](https://sproutgrowthengine.com/services/seo/schema-markup/)
- [Generative Engine Optimization (GEO)](https://sproutgrowthengine.com/services/ai-search/generative-engine-optimization/)

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Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

HTML version: https://sproutgrowthengine.com/services/ai-search/entity-seo/