# Microsoft Copilot & Bing Visibility

> Copilot visibility is how often Microsoft Copilot mentions or cites your business. Copilot grounds answers in the Bing index, so it depends on Bing crawling and indexing your pages, Bing Places data for local questions, and clear content. IndexNow lets you tell Bing about new and changed pages right away.

Bing is the quiet index behind Copilot and part of ChatGPT search. Many small businesses have never looked at it.

## Why it matters now
Bing Webmaster Tools often shows indexing problems that Google does not. Fixing them improves Copilot answers and widens the sources other assistants can draw on.

## What is included
- Bing Webmaster Tools setup and error review
- IndexNow integration for new and updated pages
- Bing Places for Business listing cleanup
- Copilot prompt testing for your services
- Content fixes for pages Bing ranks poorly
- Monthly Bing and Copilot report

## How we do it
1. **Connect.** Verify the site in Bing Webmaster Tools and import sitemaps.
2. **Fix indexing.** Resolve crawl errors and add IndexNow submissions.
3. **Local data.** Claim and correct Bing Places listings.
4. **Test answers.** Track Copilot mentions for your buyer questions.

## Deliverables
- Bing indexing report
- IndexNow setup
- Bing Places cleanup
- Copilot tracking

## Who it is for
- B2B companies whose buyers use Microsoft 365
- Local businesses with unclaimed Bing listings
- Sites with Google traffic but little Bing presence

## Frequently asked questions
### Is Bing worth the effort?

Bing powers Copilot answers and is one of the sources used by ChatGPT search. The setup work is small compared with the reach, which is why we include it in every AI search program.

### What is IndexNow?

IndexNow is a protocol that notifies participating search engines, including Bing, when a URL is added or changed. It speeds up discovery without waiting for a crawl.

## Related
- [ChatGPT Visibility](https://sproutgrowthengine.com/services/ai-search/chatgpt-visibility/)
- [Apple Maps & Bing Places](https://sproutgrowthengine.com/services/local-seo/apple-bing-maps/)
- [Technical SEO](https://sproutgrowthengine.com/services/seo/technical-seo/)

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