# Radio, Podcast & Streaming Audio Ads

> Radio, podcast and streaming audio ads reach people while they drive, work and exercise. We write and produce spots with professional voiceover, plan local radio schedules, and place ads on streaming audio and podcasts targeted by location and interest, with a memorable web address and tracking so you can see the response.

A name heard every morning on the drive to work is a name people search later.

## Why it matters now
Audio builds recall cheaply and reaches commuters that screens miss. Podcast host reads also carry trust that ordinary ads do not.

## What is included
- Scripts and creative concepts
- Voiceover and audio production
- Local radio media planning
- Streaming audio targeting
- Podcast sponsorships and host reads
- Response and branded search tracking

## How we do it
1. **Plan.** Choose stations, streams and shows.
2. **Produce.** Write and record the spots.
3. **Schedule.** Book flights around your season.
4. **Measure.** Track calls, visits and searches.

## Deliverables
- Audio spots
- Media plan
- Placement schedule
- Campaign report

## Who it is for
- Businesses serving commuters and drivers
- Brands with seasonal offers
- Professionals building a local name

## Frequently asked questions
### Radio or streaming audio?

Local radio reaches a broad local audience, while streaming audio and podcasts target by location and interest. Many campaigns use both.

### How long should a spot be?

Thirty seconds is standard for radio. Streaming and podcast ads are often shorter, and host reads can run longer.

## Related
- [TV Commercials & Streaming TV Ads](https://sproutgrowthengine.com/services/advertising/tv-streaming-commercials/)
- [Social Media Ads](https://sproutgrowthengine.com/services/advertising/social-media-ads/)
- [SEO Reporting & Rank Tracking](https://sproutgrowthengine.com/services/analytics/seo-reporting/)

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Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

HTML version: https://sproutgrowthengine.com/services/advertising/radio-audio-ads/