# Websites for optometrists & eye care practices that turn searches into new patient bookings

> A website for optometrists & eye care practices has one job: turn searches like "eye doctor near me" into new patient bookings. We build it around 8 core pages, including eye exams, contact lenses and eyewear and brands, add online exam booking, and make every page fast and readable by Google and AI assistants.

## The pages your website needs
- Home
- Eye exams
- Contact lenses
- Eyewear and brands
- Medical eye care
- Insurance
- Doctors
- Book an exam

## What the website must do
- Online exam booking
- A vision insurance list
- Eyewear brand pages
- Doctor bios
- Optical shop hours

## Built to turn visits into new patient bookings
- Online booking or appointment requests
- Insurance and new patient information on every service page
- Forms that collect no clinical details
- Accessible design to WCAG 2.2 AA

## Built to be read by Google and AI assistants
- Server-rendered HTML, so AI crawlers read every page without JavaScript
- Optician and Organization structured data that matches the page
- An answer-first opening on each service page
- Core Web Vitals in the good range on phones
- Optional llms.txt and markdown versions of every page
- Accessible design, clean headings and labeled images

## Recommended platforms
- [Wix & Wix Studio](https://sproutgrowthengine.com/platforms/wix-studio/)
- [WordPress](https://sproutgrowthengine.com/platforms/wordpress/)

## Frequently asked questions
### What should an eye care website include?

Exam booking, accepted vision insurance, eyewear brands, medical eye care and doctor bios.

### Should frame brands be listed?

Yes. Shoppers search by brand.

### How much does a website for optometrists & eye care practices cost?

Website projects are quoted by scope after a short discovery call, based on the number of pages, features such as booking or online sales, and how much content we write. If you also want ongoing SEO, Sprout's published monthly plans start at $500.

## Related
- [SEO and AI visibility for optometrists & eye care practices](https://sproutgrowthengine.com/industries/optometry/)

---

Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

HTML version: https://sproutgrowthengine.com/industries/optometry/website-design/