# Websites for therapists & counseling practices that turn searches into new patient bookings

> A website for therapists & counseling practices has one job: turn searches like "therapist near me" into new patient bookings. We build it around 8 core pages, including specialties, approach and clinicians, add clinician pages that help clients judge fit, and make every page fast and readable by Google and AI assistants.

## The pages your website needs
- Home
- Specialties
- Approach
- Clinicians
- Fees and insurance
- Telehealth
- Questions
- Contact

## What the website must do
- Clinician pages that help clients judge fit
- Fees, insurance and telehealth details
- A calm, accessible design
- A privacy-conscious contact form
- Specialty pages by concern

## Built to turn visits into new patient bookings
- Online booking or appointment requests
- Insurance and new patient information on every service page
- Forms that collect no clinical details
- Accessible design to WCAG 2.2 AA

## Built to be read by Google and AI assistants
- Server-rendered HTML, so AI crawlers read every page without JavaScript
- MedicalBusiness and Organization structured data that matches the page
- An answer-first opening on each service page
- Core Web Vitals in the good range on phones
- Optional llms.txt and markdown versions of every page
- Accessible design, clean headings and labeled images

## Recommended platforms
- [Wix & Wix Studio](https://sproutgrowthengine.com/platforms/wix-studio/)
- [WordPress](https://sproutgrowthengine.com/platforms/wordpress/)

## Websites we have built in this industry
- [Insight Psychotherapy](https://sproutgrowthengine.com/work/insight-psychotherapy/): Website and branding for a psychotherapy practice

Portfolio on sproutforbusiness.com: https://www.sproutforbusiness.com/industries/health-medical/therapists

## Frequently asked questions
### What should a therapy practice website feel like?

Calm, private and clear, with enough about each clinician for a client to judge fit.

### How do we protect privacy on the contact form?

Ask only for contact details and preferred times, never clinical details, and use a secure form provider.

### How much does a website for therapists & counseling practices cost?

Website projects are quoted by scope after a short discovery call, based on the number of pages, features such as booking or online sales, and how much content we write. If you also want ongoing SEO, Sprout's published monthly plans start at $500.

## Related
- [SEO and AI visibility for therapists & counseling practices](https://sproutgrowthengine.com/industries/mental-health/)

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Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

HTML version: https://sproutgrowthengine.com/industries/mental-health/website-design/