# Websites for dermatology practices that turn searches into new patient bookings

> A website for dermatology practices has one job: turn searches like "dermatologist near me" into new patient bookings. We build it around 8 core pages, including medical dermatology, skin cancer screening and cosmetic dermatology, add separate medical and cosmetic sections, and make every page fast and readable by Google and AI assistants.

## The pages your website needs
- Home
- Medical dermatology
- Skin cancer screening
- Cosmetic dermatology
- Conditions we treat
- Providers
- Insurance
- Book an appointment

## What the website must do
- Separate medical and cosmetic sections
- A condition library reviewed by providers
- Provider pages with board certification
- Online booking
- Accessible design

## Built to turn visits into new patient bookings
- Online booking or appointment requests
- Insurance and new patient information on every service page
- Forms that collect no clinical details
- Accessible design to WCAG 2.2 AA

## Built to be read by Google and AI assistants
- Server-rendered HTML, so AI crawlers read every page without JavaScript
- Physician and Organization structured data that matches the page
- An answer-first opening on each service page
- Core Web Vitals in the good range on phones
- Optional llms.txt and markdown versions of every page
- Accessible design, clean headings and labeled images

## Recommended platforms
- [Wix & Wix Studio](https://sproutgrowthengine.com/platforms/wix-studio/)
- [WordPress](https://sproutgrowthengine.com/platforms/wordpress/)

## Websites we have built in this industry
- [Dermatology Center Stamford](https://sproutgrowthengine.com/work/dermatology-center-stamford/): Website design for a dermatology practice

Portfolio on sproutforbusiness.com: https://www.sproutforbusiness.com/industries/health-medical/dermatologists

## Frequently asked questions
### Should medical and cosmetic dermatology be separate?

Yes. Patients, questions and trust signals differ, so separate sections serve both better.

### Who reviews condition pages?

Your providers should review every clinical page before it is published.

### How much does a website for dermatology practices cost?

Website projects are quoted by scope after a short discovery call, based on the number of pages, features such as booking or online sales, and how much content we write. If you also want ongoing SEO, Sprout's published monthly plans start at $500.

## Related
- [SEO and AI visibility for dermatology practices](https://sproutgrowthengine.com/industries/dermatology/)

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Sprout Growth Engine is the AI search and organic growth practice of Sprout for Business, LLC. 15 Cross Rd, Unit 4, Hooksett, NH 03106. Phone 603-227-5240. Contact form: https://sproutgrowthengine.com/contact/. Rated 4.8 out of 5 from 59 Google reviews (https://search.google.com/local/reviews?placeid=ChIJj9ZDxjZq4okRzO1Wn8jLTb0, checked 2026-09-29).

HTML version: https://sproutgrowthengine.com/industries/dermatology/website-design/